Faculty of Business & Economics : Marketing
The curriculum has been designed to help students acquaint themselves well in a variety of managerial situations from the marketing of fast moving consumer goods to the marketing of financial services and capital equipment. The problems and opportunities involved in marketing to a wide range of customers and consumers are treated in depth.
The student may receive a general BA degree in Business Management by completing any combination of 7 electives selected from concentration (specialisation) areas.
Year 1 / Fall Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS101 |
Intro. to Business & Mgmt. I |
6 |
3 |
0 |
3 |
|
COMP103 |
Computer Applications l |
6 |
3 |
0 |
3 |
|
PSYC100 |
Psychology |
6 |
3 |
0 |
3 |
|
MAT101 |
Business Mathematics I |
6 |
3 |
0 |
3 |
|
EGL101 |
Development of Reading Skills |
6 |
3 |
0 |
3 |
Year 1 / Spring Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS102 |
Intro. to Business & Mgmt. II |
6 |
3 |
0 |
3 |
|
COMP104 |
Computer Applications ll |
6 |
3 |
0 |
3 |
|
SOCY100 |
Sociology |
6 |
3 |
0 |
3 |
|
MAT102 |
Business Mathematics II |
6 |
3 |
0 |
3 |
|
EGL102 |
Development of Writing Skill |
6 |
3 |
0 |
3 |
Year 2 / Fall Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS201 |
Intro. to Economics I |
6 |
3 |
0 |
3 |
|
BUS203 |
Financial Accounting I |
6 |
3 |
0 |
3 |
|
BUS205 |
Statistics I |
6 |
3 |
0 |
3 |
|
BUS207 |
Introduction to Law |
6 |
3 |
0 |
3 |
|
CS201 |
Communication Skills I |
6 |
3 |
0 |
3 |
Year 2 / Spring Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS202 |
Intro. to Economics II |
6 |
3 |
0 |
3 |
|
BUS204 |
Financial Accounting II |
6 |
3 |
0 |
3 |
|
BUS206 |
Statistics II |
6 |
3 |
0 |
3 |
|
BUS208 |
Business Law |
6 |
3 |
0 |
3 |
|
CS202 |
Communication Skills II |
6 |
3 |
0 |
3 |
|
STJ 001 |
Internship |
|
|
|
NC |
Year 3 / Fall Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS301 |
Organisational Behaviour |
6 |
3 |
0 |
3 |
|
BUS303 |
Human Resource Management |
6 |
3 |
0 |
3 |
|
BUS305 |
Quantitative Methods & Forecast. |
6 |
3 |
0 |
3 |
|
BUS307 |
Business Finance I |
6 |
3 |
0 |
3 |
|
BUS309 |
Principles of Marketing |
6 |
3 |
0 |
3 |
Year 3 / Spring Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS302 |
E-Commerce |
6 |
3 |
0 |
3 |
|
BUS304 |
Operations Management |
6 |
3 |
0 |
3 |
|
BUS306 |
Management Info. Systems |
6 |
3 |
0 |
3 |
|
BUS308 |
Business Finance II |
6 |
3 |
0 |
3 |
|
BUS310 |
Organizational Theory |
6 |
3 |
0 |
3 |
Year 4 / Fall Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS401 |
International Business |
6 |
3 |
0 |
3 |
|
BUS403 |
Globalisation & Econ. Integration |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
Year 4 / Spring Semester |
|
Code |
Course Name |
|
T |
A |
C |
|---|
|
BUS402 |
Business Policy |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
|
|
Technical Elective |
6 |
3 |
0 |
3 |
Electives |
|
BUS418 |
Small Business Seminar |
6 |
3 |
0 |
3 |
|
BUS450 |
Consumer Behaviour |
6 |
3 |
0 |
3 |
|
BUS451 |
Sales Management |
6 |
3 |
0 |
3 |
|
BUS452 |
Advertisement & Promotion Mgmt. |
6 |
3 |
0 |
3 |
|
BUS453 |
Brand Management |
6 |
3 |
0 |
3 |
|
BUS454 |
Logistic Management |
6 |
3 |
0 |
3 |
|
BUS455 |
Marketing Research |
6 |
3 |
0 |
3 |
|
BUS456 |
International Marketing |
6 |
3 |
0 |
3 |
|
BUS457 |
Marketing Strategy |
6 |
3 |
0 |
3 |